Ford of Europe is reinventing its small car range for a new generation of customers in 2008, starting with a stylish and exciting all-new Fiesta. The car makes its global debut in both three- and five-door hatchback bodystyles at the 2008 Geneva Motor Show.
Designed and developed in Europe for sale in Europe, Asia, South Africa, Australia and the Americas between 2008 and 2010, the new Fiesta is the first major product of Ford's new global product development process. Its stylish and dynamic flair combines with all the traditional Ford small car strengths to create a confident, contemporary introduction to the next chapter of the Fiesta success story.The new Fiesta opens another chapter in the story of the popular Ford small car that has sold more than 12 million units since its introduction in 1976. Charismatic and individual, the new model makes major strides in craftsmanship, quality of materials and product choice while continuing to represent Fiesta's traditional strengths of practicality, value for money, agility and safety. It also brings a host of big-car features to the small-car segment for the first time.
New Fiesta clearly embodies the hallmarks of 'kinetic design', which has so convincingly infused emotion into the core of the Ford range in Europe. The Geneva debut confirms that new Fiesta will bring the most appealing elements of Verve, a trio of concept cars shown recently around the world, to production reality.
It also ends speculation surrounding the name of Ford's new-generation small car for global markets.
"This new car embodies the very essence of Fiesta – fun, vitality and emotion," said John Fleming, President and CEO, Ford of Europe. "We know there isn't a better name for the new model, and we have over thirty years of investment in the Fiesta brand to consider.
"We're confident that the combination of dynamic new 'kinetic design' exterior, great interior design and craftsmanship, and a host of new technologies and features will provide compelling reasons for a new generation of customers around the world to take a fresh look at the Ford Fiesta. I know they will be both surprised and delighted with what they see and feel," Fleming added.
Small Car with Global Plans
The new Ford Fiesta is closely related to the exciting Verve Concept vehicle that was revealed to great acclaim at the 2007 Frankfurt Motor Show. The Frankfurt car was one of three Verve Concepts, with the others, both four-door sedans tailored for regional market tastes, shown recently at Guangzhou in China and the North American International Auto Show in Detroit. Together, these concepts paved the way for the company's new global small car programme for the 2008 to 2010 period, with the European Fiesta first to debut in production guise.
Ford designers and product development engineers in Europe have led the vehicle's global development process.
"For Ford, this is truly a world premiere," said Joe Bakaj, Vice President of Product Development, Ford of Europe. "The new Fiesta is the first car born from our new global product development process. More than ever, we're leveraging our global product development expertise, and this car sets the scene for future great products for customers around the world that are already being developed behind it in the Ford Global Product Development System pipeline."
European production of the new Fiesta commences in the autumn of 2008 at the company's Cologne plant in Germany. Later, as production ramps up, the Valencia Assembly Plant will bring additional Fiesta capacity on line in 2009.
"Fiesta has its heart in Europe but its eyes on the world," said Marin Burela, Ford's Global Executive Director for small-car development. "We're building on Ford's heritage of excellence in small car development to give the new Fiesta truly global reach and identity. By 2010, this new small-car family will be manufactured in Europe, Asia and the Americas and be marketed as Fiesta in all of the world's key automotive markets."
The new vehicle range will introduce several Ford firsts for a small car, including – from later in 2008 – another model in the new Ford ECOnetic range promising CO2 emissions of fewer than 100 grams per kilometre.
Fit and Trim
Unlike key competitors in the European small-car segment which have grown in size and weight, the new Fiesta stands on virtually the same footprint as before. The new-generation Fiesta is actually lighter than its predecessor.
"Staying small and resisting weight gains were key objectives of the new Fiesta development process," said Joerg Beyer, Fiesta Chief Carline Engineer. "We've been absolutely committed to keeping Fiesta a compact car and having a razor-sharp focus on cutting weight. That really pays off when it comes to fuel economy and CO2 emissions."
Component by component, the Ford development team scrutinised for weight but refused to compromise on key areas that are important to customers. One of the biggest is safety, where new Fiesta makes a bold step forward with an extremely robust safety structure and the Intelligent Protection System of safety technologies that brings a driver's knee airbag to Fiesta for the first time.
The new Fiesta makes extensive use of ultra high-strength steels in its body structure. A remarkable amount of these specialist steels, including boron steel and dual-phase steel, is the secret to Fiesta's quantum leap in structural stiffness for its light weight. These steels are used particularly in safety critical areas, such as the A-pillar and B-pillar, part of the ultra-rigid 'door ring' structure of the Fiesta bodyside.
Extending Fiesta's traditional excellence in driving dynamics was also a priority. The new Fiesta will have a dynamic character to match its poised, 'kinetic design' style hinting at energy in motion. Ford's acclaimed dynamics engineers also worked hard to enhance Fiesta's ride comfort and isolate road, wind and powertrain noise from the cabin, and to give the new model an impressively quiet driving quality for a small car.
New Fiesta retains the MacPherson strut front suspension and twist-beam rear suspension layout that has been one of its traditional strengths, but the new suspension and steering system has undergone an array of enhancements.
Electric-Power Assist Steering (E-PAS) is introduced in the Fiesta for the first time.
E-PAS provides the right balance of low-speed assistance and excellent feel and responsiveness.
E-PAS has another key benefit. It is another key facet of new Fiesta's initiatives to reduce fuel consumption.
The electric power steering pump only operates when steering-effort assistance is required, unlike traditional hydraulic PAS pumps that operate constantly when the engine is running. This brings a fuel consumption reduction.
Efficient Powertrain Choices
With a broad array of powertrain choices, the new Fiesta is a responsive, yet efficient, performer.
New to the Fiesta range for European markets is the popular Ford Duratec 1.6-litre
Ti-VCT engine. The 115 PS engine with variable intake cam timing, provides a well-balanced blend of performance and economy. It brings a 15 PS performance improvement over the outgoing Fiesta without a fuel consumption penalty.
The Fiesta range also retains:
1.6-litre (90 PS – available with Diesel Particulate Filter) which have been enhanced with revised injection technology and electronic control sophistication.
Fiesta will be offered with Ford Durashift 5-speed manual transmission or the Durashift
4-speed automatic transmission (available with 1.4-litre (91 PS) Duratec engine).
Concept becomes Reality
The new Ford Fiesta brings the radical Verve Concept exterior and interior styling to production reality and incorporates features and technologies normally found in larger, more expensive vehicles. It rejects the notion that an affordable small car has to be basic or boring.
The highlight of the Verve Concept interior – the futuristic, mobile phone-inspired, human-machine interface technology of the instrument panel centre stack – will be a core feature of the new Ford Fiesta when it hits the road.
Gone is the flat, upright centre stack of the instrument panel, a feature typical of many small cars driven by the need to package a large radio head unit behind the fascia panel. New technology allows Fiesta to separate the key elements of audio system – the control buttons, display and underlying electronics – in a distributed architecture that gives designers more freedom to create aesthetically pleasing, functional shapes.
Many customers of the new-generation Ford Fiesta were raised with mobile phones and they will be instantly comfortable with the design of the car's Ford HMI (Human Machine Interface) system, which follows the centre stack contours to frame a large-screen display and control panel with key buttons for audio, in-car phone and vehicle settings.
Convenient toggle switches incorporated into the steering wheel allow the driver to control the system's key functions easily and intuitively.
The latest Ford HMI system – already available on the Ford Mondeo, S-MAX and Galaxy models – represents a major step forward for the small car buyer. It is just one of several new features and technologies in the new Fiesta, including keyless vehicle technology symbolised by the distinctive 'Ford Power' button on the instrument panel.
The advanced technology will not be offered solely on high-spec vehicles. Ford expects more than 85 per cent of Fiesta orders to feature one of two available multi-function displays.
Another Verve Concept feature – the lozenge shaped array of large twist dials for the heating and ventilation systems at the midpoint of the centre stack – is retained in the production Fiesta design. This feature was inspired by the design of contemporary power showers.
Connectivity is another new Fiesta strength. The new centre console features a convenient tray for MP3 players complete with built-in jack sockets for an auxiliary (AUX) audio cable and a USB, along with the traditional 12 Volt outlet. This allows the car's audio system to control and charge the MP3 player.
Bluetooth® connectivity with Voice Control is also offered in the new Fiesta, along with more big-car technologies, including:
Bold, Dynamic, Sculpted
The bold colours, dynamic shapes and sculpted surfaces of the new Ford Fiesta indicate how deeply the spirit of the Verve Concept has been carried into production as the latest model of Ford's 'kinetic design' family.
Exciting and vibrant new production colours include 'Squeeze' and 'Hot Magenta', which is a production version of the unique colour developed for the three-door Verve Concept car.
"We were so pleased with the positive reaction to the body colour of the first Verve Concept, that we decided to adopt this colour for inclusion in the range soon after launch," said Burela.
The dynamic, coupé-like profile and sporty stance of the new Fiesta demonstrates that none of the emotional appeal of the concept cars has been lost.
"All the vital elements of 'kinetic design' combine to create a visually rich, dynamic exterior shape that is very close indeed to the original concept car," said Martin Smith, Ford of Europe's Executive Director for Design. "Full surfaces, bold graphics and dynamic lines combine coherently and harmoniously to create a dynamic spirit of fun and energy in motion."
With a feeling of toned muscularity, the new Fiesta asserts an air of confidence, stylishness and individuality. Its aggressively contoured bonnet and front wings convey a broad-shouldered stance, and its face features a distinctive signature element – a bold lower trapezoidal grille that draws attention and reinforces the key Ford attribute of sporty driving dynamics.
Chrome and brightwork are used selectively, like jewellery accents, to convey elegance and sophistication.
Large and full of character directly from the Verve concepts, Fiesta's bold headlamps become part of the shoulder shape and extend aggressively rearward almost as far as the stylishly raked A-pillars. The headlamp units incorporate all primary front lighting and signal functions – complemented on the lower bumper flanks by round, chrome-ringed fog lamps.
New Fiesta's profile emphasises its new, cab-forward shape and an attitude of poised, sporty style. The sweeping roofline extends appealingly from the forward-stretching
A-pillar rearward, framing the bold graphic of the Fiesta side window profile to create the sporty feeling of a coupé for both three- and five-door bodystyles.
"The Design team put as much importance on the shape of the five-door as the three-door," said Stefan Lamm, Chief Designer Exterior, Ford of Europe. "Both cars are based on the same body, which makes them sporty and dynamic, almost coupé-like."
The Fiesta side windows combine to create a unified profile window graphic – a key 'kinetic design' element that communicates dynamism. An elegant accent of chrome frames the lower edge of the side glass and accentuates the signature Ford "kick-up" at its rear.
The new Fiesta also features the signature bold wheel arches that communicate the vehicle's stance and dynamic capabilities, giving visual emphasis to new 17-inch alloy wheels.
Dynamic, 'kinetic design' lines arc from side to side, uniting the upper corners of the tail lamps with the distinctive spoiler, which incorporates a slim LED stop lamp array. The sculpture of the body shapes is accented by elements like the new tail lamp – another Verve element that feels like it is an integral part of the body – and the V-shaped tailgate's chamfered rear glass.
"I've been saying just wait for the new Fiesta to see how kinetic design can be translated into a small car," said Martin Smith, Executive Director of Design for Ford of Europe. "But now the wait is over. New Fiesta evokes an instant emotional response that says ‘I want one' which extends the traditionally practical values of the Fiesta brand to appeal to a new, style-conscious generation of small car buyers."