Before the official launch of the new Fiat 500X, the automaker teamed up with the internationally well-known British magician Dynamo who spent three years to prepare an astonishing show revealing the crossover.
The incredible live performance took place at Copper Box Arena, situated in the Queen Elizabeth Olympic Park in Stratford in front of 1,000 invited guests. Among the people who attended the event were many journalists, bloggers and celebrities from the fashion world, as well as personalities from the music and entertainment industry, like the singer MIA,Kasabian's bassist Chris Edwards and the star TV Nancy Dell'Olio. Nevertheless, the real stars were the vehicle in question and the skillful magician.
Quoting Fiat, "Dynamo's latest performance is a unique blend of theater, illusion and dance inspired choreography as the magician conjures up a mysterious energy (The power of X) live on stage." This never-before seen interplay of technology and magic culminated when the man presented a 3-dimensional blueprint of the all-new Fiat 500X and then all of a sudden brings it to life leaving the audience dumbfounded and stunned.
Even though the London event marked the end of "The Power of X" tour, this is just the beginning of a new era for Fiat because the exclusiveness of its car offers a significant multidisciplinary which appeals to a large scope of customers. Introducing the new Fiat model in 74 European cities and bringing it to 602 premieres at Fiat dealerships across the continent, "The Power of X" joins up the art of Dynamo and the characteristics of the new 500X crossover.