Volkswagen Beetle Convertible Barbie Edition
Volkswagen of America, Inc. helped Mattel celebrate BarbieĀ® doll's 50th Birthday by transforming a New Beetle convertible into the ultimate BarbieĀ® dream car. The life-size pink Malibu Barbieā¢ New Beetle convertible made its debut at BarbieĀ® doll's Malibu Dream HouseĀ® exclusive birthday celebration. Customization artists ABD Racing Werks, Katzkin Leather and Interiors and FoamMolders fully transformed the iconic New Beetle convertible into the perfect BarbieĀ® ride.
"We are extremely proud to partner with Mattel and create a customized New Beetle convertible to celebrate Barbie's landmark birthday," said Laura Soave, General Manager of Marketing, Volkswagen of America, Inc. "Like the New Beetle, Barbie has made a remarkable impact on pop culture history, and still remains a cultural icon today."
From top to bottom and interior to exterior, BarbieĀ® doll's New Beetle convertible has left no detail unfinished. From the white custom leather interior and convertible top to the hand stitched floor mats and pink quilted leather lined door pockets and arm rests, even the dipstick is painted to resemble her favorite lipstick. The New Beetle convertible is equipped with a motorized vanity in the trunk and plenty of rhinestone accents and vanity mirrors. Over five shades of paint were mixed together to create the perfect pink color for BarbieĀ® doll's car.
The customized pink New Beetle convertible was prominently on display as the pink carpet was rolled out for the BarbieĀ® celebration at her real-life Malibu Dream HouseĀ®. BarbieĀ® doll's house is a 3,500-square-foot home in Malibu, CA, decorated by famed "Happy Chic" interior designer Jonathan Adler. The BarbieĀ® birthday festivities were complete with 1,800 pairs of BarbieĀ® sunglasses, 3,500 pairs of tiny shoes, 3,500 mini handbags and numerous Hollywood celebrity guests.
Last year, Volkswagen celebrated the 10th anniversary of the introduction of the New Beetle convertible. With its distinct shape, the iconic New Beetle convertible is one of the most recognized models in the world.