VW Super Bowl "The Dog Strikes Back" Spot
Volkswagen of America Inc. have revealed their third consecutive ad campaign project for the Super Bowl. On their YouTube channel we can watch a 0:75 extended commercial that is due to air on Game Day in a 0:60 second form.
"This is a perfect opportunity for Volkswagen to celebrate with the fans that have made 2011 such a record-setting year for the company," said Tim Mahoney, Chief Product and Marketing Officer, Volkswagen of America, Inc. "This year's commercial will build on Volkswagen's ability to tell human stories simply while continuing to build on the brand's momentum in the year ahead."
All formalities aside, VW seem reluctant to drop the Star Wars theme despite the fact that the one now, seemingly has nothing to do with drones and Darth Vader. If you remember last year's commercial, "The Force" spot, features a young Darth Vader who seems determined to make something work with "the Force". Needless to say that with a little help of the father in the house, the youngster manages to fire up a VW Passat. The commercial went on to become a viral hit with almost 7 million views on YouTube.
This year, VW released a teaser with an ensemble of dogs that bark out the "Imperial March" and now we have a fully revealed commercial. It features an obese dog which for some reason is unable to get out of the house (supposedly opening the door is not an option). After realizing that there is a good chance of having the opportunity to run along a VW Beetle just for the fun of it, the dog goes on a strict diet and engages in an intense workout. Then there is the Star Wars intermission – the commercial is being watched in the iconic Cantina introduced in Star Wars Episode IV where a rather grown up Darth Vader makes a cameo. We also have that loopy tune from the alien jazz band stuck in our head now.