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When fashion and music come together at the Life Ball, the result will always be something fascinating and unique - the new Life Ball MINI created in Katy Perry style by American designer duo The Blonds. MINI is supporting the Life Ball for the ninth year in succession in 2009. The 17th Life Ball – taking place on 16 May 2009 – marks the beginning of a four-year cycle, the elements water, earth, air and fire representing both metaphorically and in their artistic embodiment the fundamental

Offering the most advanced and attractive model range ever presented by the brand, MINI is writing a new chapter of success in the Chinese automobile market in 2009. Following the MINI and the MINI Clubman, the new MINI Convertible is now set to make its market debut in China. Indeed, this open four-seater is being shown to the Chinese public for the first time at the 13th International Automobile & Manufacturing Technology Exhibition, Auto Shanghai 2009. With the new MINI Convertible

Since 1972 we of Arden, who are specialized in the refinement of British automobiles and have made ourselves a world-wide name particularly as modifier for Jaguar and made Range Rover vehicles, have now discovered our passion for MINI cars. The road version desired is based on the Cup vehicle, which is running the MINI Challenge 2009 driven by the repeated winner „of the Gentlemen Driver“ E. Piro. The target group of the Arden MINI is the so-called Gentlemen and Ladies Driver, who appreciated the compact

MINI USA looks set to take a world lead in fuel efficiency with the announcement of a revolutionary magnetic propulsion system that will extend the range of its MINI E to several hundred, possibly even thousands of miles, on a single overnight charge of electricity. Drawing on the same Magnetic Tow Technology (MTT)

Munich. Airstream Inc. and MINI have teamed up to offer the best in both design and functionality with a one-off MINI Cooper S Clubman and Airstream creation designed by Republic of Fritz Hansen. The concept will be presented for the first time at the INTERNI DESIGN ENERGIES exhibition in the courtyards of Università

MINI will unveil the world’s fastest small premium cabriolet at the Geneva International Motor Show on 03 March 2009.  The MINI John Cooper Works Convertible will take centre stage at the event and is on sale in the UK from 28 March 2009, priced at £23,470 OTR. Featuring the same high performance engineering modifications as the Hatch model carrying the John Cooper Works badge, the Convertible’s 1.6-litre twin scroll-turbocharged engine produces 211 hp and up to 280 Nm peak torque with

In the spirit of providing iPhone and iPod touch users with some MINI-centric fun, all while encouraging them to hold onto more of their coin, MINI Financial Services today launched "MINI Liquid Assets," MINI's take on an old-school favorite, available for download at no charge from the iTunes App store. "MINI Liquid Assets" is a fun, interactive game modeled after the traditional encased water jet games we all played as children, infused with

New York City Mayor Michael R. Bloomberg today announced in his State-of-the-City speech that BMW Group will loan a fleet of 10 MINI E electric zero-emissions cars to the City of New York. These vehicles will be used in its Street Condition Observation Unit, known as SCOUT, and will be among the 500 MINI Es the BMW Group is producing as part of a one-year pilot field study to determine the viability of electric vehicles in real life use. The MINI

New basic models of the MINI and MINI Clubman, new equipment package with attractive price benefit - world premiere at the International Automobile Salon in Geneva, market launch in March 2009. Munich. The MINI Clubman provides additional ways of enjoying driving pleasure so typical of the brand. Now the capabilities of this model can be experienced in a particularly economical way. The MINI One Clubman is to be launched as the new basic model

The presentation of the MINI brand at the 2009 North American International Auto Show (NAIAS) in Detroit is characterised in particular by the world debut of an unusually thrilling model and the breakthrough of the brand into a new age of mobility. The first public appearance of the new MINI Convertible is leading up as a highly attractive highlight to the warm season, the open four-seater MINI offering lots of opportunities to start the convertible season this year at a particularly early po

The driving pleasure and individual style that are MINI’s signatures have been tapped to create the next-generation MINI Convertible. With its evolutionary design and increased functionality, specially tuned suspension, powerful, efficient engines and enhanced safety technology, the latest version of the four-seat convertible raises the bar. New color choices and equipment features add up to endless options for personalization. The premium materials and finishes enhance the MINI Convertible

The BMW Group will be the world’s first manufacturer of premium automobiles to deploy a fleet of some 500 all-electric vehicles for private use in daily traffic. The MINI E will be powered by a 150 kW (204 hp) electric motor fed by a high-performance rechargeable lithium-ion battery, transferring its power to the front wheels via a single-stage helical gearbox nearly without a sound and entirely free of emissions. Specially engineered for automobile use, the battery technology will have a