Nissan's creative Sentra SE-R Project ad
Nissan in cooperation with TBWA (Toronto), has filmed an exclusively fresh video spot that stars a radio-controlled Sentra SE-R. Aimed at highlighting the driving experience and excitement delivered by the sporty ride, the 2010 Nissan Sentra SE-R Project video can be viewed, commented and rated at SERProject.
Published on April 5th, the action-packed spot has already made more than 180,000 views on the WorldWideWeb.
Mark McDade, Director, Marketing, Nissan Canada shares…"We were looking for a compelling way to show off the Sentra SE-R. We also knew that the typical car ad wouldn't be entertaining enough to get people interested and make this spot go viral."
Aside from the little RC Sentra ride, the full-size one is based on the Sentra sedan, but packed with a strong 2.5-liter 177 horsepower powerplant linked to a CVT transmission. It also features steering wheel-mounted paddle shifters, a sport tuned suspension, 17-inch wheels, oil and G-meter gauges, four-wheel disc brakes and sport bucket seats.