ASEAN reveal for the new Ford Fiesta
Ford's small Fiesta will held its big ASEAN debut at the Thailand International Motor Expo 2009 from December 2-13. The all-new Ford Fiesta already hit the half million sales worldwide.
With its new, dynamic, bold and stylish vision, the small Ford Fiesta stands as one of the core products for the brand's future growth in the region.
"Style-aware consumers will appreciate the uniqueness of this car to express their individuality, style and aspirations," said Dave Alden, president, Ford ASEAN. ''New Fiesta will write the next chapter in our small car success story and build on the widespread appeal of the Ford brand in Thailand and other ASEAN markets. It will strengthen our showrooms and introduce Ford dealers to an important new customer segment.''
A proud winner of many prestigious awards, the new Fiesta will be manufactured at Ford's new US $500 million AutoAlliance Thailand plant in Rayong. The sales will start in 2010. The ASEAN reveal runs parallel to the North American launch of the new Ford Fiesta at the Los Angeles Motor Show from December 2-13.