"Ride of Your Life" Launches for Second Time!
A year ago Nissan brand started its popular "Ride of Your Life" marketing campaign. You might remember, that the project captured attention with stories of people, who were given an especially upgraded and tuned vehicle, just to find out, that this is a stock production Altima sedan car. This year "Ride of Your Life" is back and offers interactive consumer experience. Let see what Nissan team has to offer.
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As you will see for yourself, the video below shows a group of customers at a local market, who have the chance to "unlock" a big box, where a team of professional racers expect the lucky guy, who can try out the car on a sports track immediately. The idea is to demonstrate, that the 2015 Nissan Altima is capable of conquer the sports track at full-throttle performance.
The filming of the video took place in Southern California. Once the car is "unlocked", participants join the professional race team and go for a simulated race experience, where every one of the lucky customers can have a lap by themselves under the guidance of the professional driving team. Definitely a mall trip, that they will remember for a long time.