Affordable, practical, with low running costs and zero emissions; NICE Car Company today presents the first image of the all-new Ze-O. Making its global debut at the British Motor Show next week, this MPV is the first all-electric car available within a family budget.

"All-electric sports car prototypes are eye-catching and interesting," said Julian Wilford, co-founder NICE Car Company. "However, we all know customers want practical electric cars and they want them sooner rather than later. The Ze-O is a genuinely spacious and affordable car; it's coming to the UK this Autumn and to the rest of Europe during 2009. We expect to be very busy at the motor show."


Styled in Europe and manufactured by NICE's partners in China, the entry level Ze-O will have a range of up to 65 miles in city driving and top speed of 55 mph. Optional, longer-range lithium-ion battery options will be available soon. Emissions free, the car will be exempt from road tax, congestion charge and boasts running costs of a few pence per mile. That's a fraction of the cost of a conventional petrol or diesel model.

Full details of the Ze-O and other models in the NICE Car Company family, will be revealed on the stand; N25, North Hall, London ExCeL, on 22 July 2008.